Wednesday, March 25, 2009

Economic blues

So far I have avoided writing on the economic downturn. Its a tricky subject. Everyone in the artist community wants others to think their sales are impervious to the slowdown. But our art sales are only strong as our collectors' bank accounts. Most artists will admit, at least to other artists, their sales have been affected for a few years now. I began the business of selling paintings around the year 2000, marketing my work in outdoor art shows or fairs. Two years ago there were strong signs that sales were tailing off. Like the economy in general, that trend is more pronounced in the last year or so. At this point show organizers are feeling the effect in the reduced number of artists applying to shows and some accepted artists are no longer able to come up with the hundreds of dollars in show fees months in advance. We are also having to think carefully before committing to a show a thousand miles away.

Artists are hurting but we need to hang on and hope for better times soon. Meanwhile we must promote the work, diversify price points, seek commission work and most of all, produce the very best work we can do to weather the storm.

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